JIM ROOT SHOWS OFF HIS SIGNATURE FENDER STRATOCASTER

Published on Apr 24, 2012 by 

Jim Root of Slipknot and Stone Sour offers a detailed look at his signature Stratocaster. Learn why he’s fired up about this guitar!

http://www.fender.com/products/search.php?partno=0114545705

4/26/11

ERIC JOHNSON TALKS TO DUNLOP TV

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During Eric Johnson’s latest tour through Northern California, he and his crew took some time off to visit Dunlop HQ in Benicia to personally see where and how his new signature Fuzz Face and his signature Jazz III pick are made. He speaks to Bryan Kehoe about the story behind the creation of both his products, stories which speak to broader topic of how detailed and committed Eric is to the art and crafting of his sound.

For More information on these Eric Johnson Signature products, please visit:
http://www.jimdunlop.com/product/eric-johnson-signature-fuzz-face
and
http://www.jimdunlop.com/product/eric-johnson-classic-jazz-iii

3/28/12

GUITAR WORLD DEMOS FENDER’S EC SERIES AMPS

Published on Mar 2, 2012 by 

The following content is related to the April 2012 issue of Guitar World. For the full range of interviews, features, tabs and more, pick up the new issue on newsstands now, or in our online store:
http://secure.nps1.net/guitarworld/index.php?main_page=product_info&cPath…

In the following video, Guitar World’s Paul Riario takes a look at the new Eric Clapton series of amps from Fender. The EC series marks Fender’s first signature series amp, fittingly granted to the man who also had the first signature model guitar from the company.

3/5/12

FENDER “MACHETE” AMP DEMO

Via :

Using a Fender Telecaster Deluxe, this video shows off several of the unique features found on the Machete amp. The TUNE control helps dial in the desired midrange EQ notch. DAMPING can be selected for tight, accurate speaker response, or looser, harmonically richer response. GAIN BOOST adds grit and drive in Channel One, and can also be selected with the included footswitch. The BRIGHT switch adds sparkle to Channel One, especially useful for creating clean tones with humbucker-equipped guitars.PAD switch reduces input gain, useful for obtaining cleaner tones with high-output pickups.

1/13/11

FENDER JOHNNY MARR SIGNATURE JAGUAR TEASER

Via :

“Fender is very proud to introduce the Johnny Marr signature Jaguar® guitar, which puts the inventive ringing sounds and highly distinctive design mods of one of the U.K.’s greatest modern-era guitarists in your hands.

Marr is best known, of course, as the strikingly dynamic and influential anti-hero guitarist-arranger-all-around-musical-wunderkind behind Manchester quartet the Smiths, which virtually redefined and ruled U.K. pop throughout the 1980s. A master of melody, layering and texture, Marr has always brought his own instantly identifiable ringing, jangling genius to the proceedings, as he has done in post-Smiths stints with The The, Electronic, the Pretenders and Johnny Marr and the Healers, and right up to the present with Modest Mouse, the Cribs and innumerable guest appearances.

www.fender.com/johnnymarrjaguar/ “

1/6/12

INTRODUCING THE FENDER ERIC CLAPTON SIGNATURE AMP

For the first time ever, Fender is introducing a signature model amp. Check out the video above to hear the legendary Buddy Guy testing it out. For more info, hit the link to visit Fender’s official site.

“In a historic collaboration, Fender introduces its first artist signature amplifiers—EC Series amps bearing the name of legendary guitarist Eric Clapton. Built to the exacting specifications of Clapton himself, the three amps—the EC Twinolux™, EC Tremolux™ and EC Vibro-Champ®—are fascinating variations on their original ’50s-era ancestors (the ‘57 Twin™, ‘57 Deluxe™ and ‘57 Champ®, respectively), and are our answer to his call for special models with distinctive features.

Handmade in the United States, all three amp models feature ’50s—era output tube bias tremolo (which produces a more throbbing pulse than later Fender tremolo circuits) and a switchable power attenuator (reduces speaker output), in addition to other premium features. In a historic career now in its sixth decade, Eric Clapton has long been known as one of the world’s foremost exponents of classic Fender tweed amp tone, and the three new amps bearing his imprint present the pinnacle of personally inspired amp tone for stage and studio alike. Each is a must for Clapton fans and guitarists who want the ultimate in tweed tube amp performance.”

10/4/2011

RAPHAEL SAADIQ ON HOW TO BE GROOVY

VIa fendermusical:

“The versatile Raphael Saadiq sits down with Fender Vision to discuss his latest album “Stone Rollin’”, his influences, throwin’ the dice and what he thinks about the Fender headstock.”

10/4/11

STEP INSIDE THE FENDER VISITOR CENTER

Fender Guitars has opened the doors of their Corona California factory for visitors to see firsthand how they put their instruments together. 

http://www.fender.com/visitorcenter

9/22/11

ERIC JOHNSON RIG RUNDOWN

Premier Guitar landed the big one! Mr. Tone himself walks us through his incredibly complex collection of vintage amps and effects that he’s using on the road. 

9/7/11

FENDER ANNOUNCES KURT COBAIN SIGNATURE JAGUAR

MusicRadar.com exclusively reveals Fender’s new guitar in honor of the 20th anniversary of Nirvana’s “Nevermind.” 

9/1/11